The Data Vault Handbook - Concepts and Applications

4.2. PROJECT VS. PRODUCT MINDSET

Traditionally, many organizations have adopted a project-based approach to software development. In this model, a new project is initiated for every new product or feature, with each project treated as an isolated entity. This approach is short-term, defined by specific goals, dedicated resources, and strict timelines. While it may appear efficient in the short run, it often leads to siloed teams, fragmented efforts, and a lack of coordination across dif- ferent initiatives. This can create inefficiencies, as different projects might duplicate work or fail to integrate well with one another. In contrast, the product-based approach shifts the focus toward long-term value delivery. Instead of viewing each product or feature as a separate proj- ect, the organization embraces a continuous flow of development, where the entire process is geared toward maintaining and enhancing value from the initial idea to customer delivery. This mindset encourages teams to think holistically, treating software development as an ongoing, value-driven en- deavor rather than a series of standalone efforts. It leads to better alignment across teams and departments, improving collaboration and reducing the friction that often accompanies project-based approaches. Transitioning to a product mindset requires a fundamental shift at the or- ganizational level. It impacts everything from how budgets are allocated to how teams operate. In a product-driven environment, delivering incre- mental value becomes the priority. For example, Scrum teams aim to deliver shippable increments every sprint, and continuous integration/continuous delivery (CI/CD) pipelines help ensure that these increments are seamlessly deployed. This constant delivery rhythm emphasizes iterative progress over large, all-or-nothing releases.